Wheat Pasting

Plus 10 other activations to consider when launching a campaign

If you want to do something different for your brand, consider these10 fringe marketing ideas:

High Visibility: Eye-catching posters placed in high-traffic urban areas get seen by thousands daily.
Authenticity & Edge: It gives brands a raw, organic feel—perfect for industries like music, fashion, or events.
Cost-Effective: Compared to digital ad spend, wheat pasting offers large-format advertising at a fraction of the cost.
Shareability: Striking visuals encourage people to snap photos and share them on social media.

Wild Posting (a twist on wheat pasting)

What it is: Plastering the same design (or a series of designs) in clusters across multiple surfaces to dominate an area visually.
Why it works: Repetition boosts brand recall. Plus, it delivers a raw, streetwise vibe that stands out from corporate advertising.
Cool Factor: Think old-school concert promos or sneaker drops—gritty and guerrilla but strategic.
Service Idea: Curate bold poster designs and coordinate wild posting in key cultural districts.

What it is: Incorporating scannable QR codes into murals, posters, or sidewalk art that lead to secret content or special offers.
Why it works: Blends the physical and digital, turning everyday spaces into interactive brand portals.
Cool Factor: Feels like unlocking a hidden digital world—works great for secret menu items or limited-time offers.
Service Idea: Design and deploy QR codes that trigger exclusive content, videos, or experiences.

What it is: Flooding a city with branded stickers in high-traffic areas—light poles, skateparks, coffee shops, and public spaces.
Why it works: Stickers are low-cost, shareable, and can create a cult-like brand following. They also serve as a “slow drip” marketing tactic, constantly reminding people of your brand.
Cool Factor: Feels underground, rebellious, and effortlessly cool—perfect for brands in music, fashion, and lifestyle.
Service Idea: Custom sticker design, production, and strategic placement.

What it is: Temporary, immersive brand experiences in unexpected places—think pop-up shops, art installations, or interactive booths.
Why it works: It turns passive audiences into active participants. Limited-time experiences create FOMO and buzz on social media.
Cool Factor: Provides a “blink-and-you-miss-it” exclusive vibe.
Service Idea: Design and execute pop-ups for product launches, art collabs, or experiential marketing.

What it is: Projecting bold visuals, logos, or interactive videos onto buildings or public spaces at night.
Why it works: It’s unexpected, larger-than-life, and impossible to ignore. Perfect for launching a new product or teasing an event.
Cool Factor: It feels futuristic and exclusive—plus, it dominates cityscapes without permanent fixtures.
Service Idea: Coordinate custom animations and mobile projection teams for late-night brand takeovers.

What it is: Leaving branded items, secret messages, or QR codes hidden in public spaces for people to discover.
Why it works: Combines real-world discovery with digital engagement. It’s fun, interactive, and shareable.
Cool Factor: Feels like an insider secret, turning customers into brand “detectives.”
Service Idea: Organize scavenger hunts with exclusive prizes, encouraging participants to share clues online.

What it is: Coordinating unexpected, highly visual performances to promote a product or event.
Why it works: Surprise experiences go viral. If well executed, these moments stick in people’s minds long after the event.
Cool Factor: Outrageous and playful, they disrupt the ordinary flow of daily life.
Service Idea: Plan and execute branded flash mobs or creative public stunts tailored to your client’s messaging.

What it is: Sending exclusive, hand-assembled packages to loyal customers
Why it works: It creates authentic, organic buzz and feels more intimate than typical PR blasts.
Cool Factor: Feels personal—especially when items are one-of-a-kind, handmade, or limited edition.
Service Idea: Curate, package, and deliver bespoke kits that align with key influencers’ style.

What it is: Creating limited-run mini-magazines that tell a brand’s story through art, photography, and editorial content.
Why it works: Retro and DIY by nature, zines give brands a tangible, collectible way to engage their audience.
Cool Factor: Taps into indie culture and stands out from digital noise.
Service Idea: Produce custom zines for product launches, storytelling, or brand collaborations.