Social Media Niche

Finding your niche in an ocean of content

Our TikTok account has really taken off in the last two months, after 4 years of posting content and stagnating at 30K followers. When you post consistently and try out different types of content you might be able to find a sliver of interest from viewers. When you do, read the comments and build a niche from the feedback.

We are GenX, and love nostalgia, when the pandemic hit, we were incredibly busy boosting restaurants during the lockdown, and through all of the uncertainty, we found solace in old commercials and GenX content. So our founder starting posting vintage products that she used as a kid with the hashtag #genxkidswillremember and #genxcrew

It wasn't until a few weeks ago posting vintage cars from The Price is Right that the TikTok account started to really gain traction. What really worked was that the profile was already so full of niche GenX content that it was easier to keep up with demand. Followers can consume to an hour a day of content and by posting 10 times a day for a week really helped the account grow.

The proof is in the pudding, we have done this countless of times for our clients, with real statistics that viral content does indeed raise awareness that leads to sales. If you want to find your niche social media platforms like TikTok, contact us today!

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