What a great agency delivers for your investment
We've had a few meetings lately where potential clients ask what they are getting when they invest in a full marketing program. It feels like a fastball coming right at your head, because it's not a one sentence answer.
Depending on a client's needs, we curate a marketing program for their business through:
competitive research
customer pain points
is your business fulfilling a need or a want?
location of your business
brand integrity analysis
how fast the business needs sales
what are your customer service standards
evaluating current systems to ensure operations can handle more sales
We also have to determine how involved the owner(s) are going to be in their marketing. It is fine to set up a pre-approval system, but with how fast trends change on socials, the faster you allow your marketing agency to post, the better the results. Giving freedom and autonomy to a reliable, competent and talented agency will definitely optimize your marketing dollars.
Here is a list of unseen work that marketing agencies can do to boost your business:
online reputation management
consistent website updates to boost SEO
dealing with outdated content
authentic social media engagement
copywriting and caption research
hashtag and long tailed SEO content
email marketing development
graphic design
planning photoshoots and shot clips for videos
trend forecasting and jumping on trends
finding trends and audios that are relevant to your business and brand
internal communications and reporting
social media grid planning
customer data and privacy compliance
customer retention strategies
high quality photo editing
high quality videography and editing
uploading correctly to each platform
building partnerships that are relevant to the brand
building the customer persona and adapting it as needed
brand positioning in the competitive marketplace
increasing brand awareness in your area
A skilled marketing professional drives revenue, protects your brand, and ensures long-term business growth. Investing in a creative and competent marketing expert will be your best profit-generating and business growth decision.
